As digital has become integral to the way organisations operate, the importance of user centred design (UCD) has grown. We share our skills and knowledge to help build internal capabilities as standard on projects.

• Our goal is to leave our clients in a position where they can continue to work in a user centred way long after our work is completed.
• This promotes self-sufficiency and reduces dependency on external partners. It can also speed up future projects, saving time and resources.
• Upskilling fosters a culture of continuous improvement and innovation. Internal teams with increased UCD capabilities can iterate on service design solutions, adapt them to changing needs, and proactively identify opportunities for improvement.
• Embedding skills development in projects demonstrates a commitment to creating an innovative  learning organisation.

We typically form one team with our clients and pair internal people with our team so that they can learn through participating in research, analysis and synthesis.

We can also deliver more formal training sessions for skills development and informal ‘lunch and learns’ to help people develop discovery mindsets.