Co-design is central to the way we approach design because it leads to more user-centric solutions that meet the needs of a broader range of people.

• It drives innovation through interdisciplinary collaboration, encouraging the exchange of ideas, expertise and sharing of experience
• It promotes inclusivity by involving stakeholders, clinicians, patients and public in the design process, ensuring perspectives are heard
• It leads to creative and holistic solutions that tackle complex challenges

Co-design enhances acceptance and ownership of changes or ideas as participants feel a sense of ownership and pride in the outcomes, leading to better implementation and long-term sustainability. It empowers communities, promotes social equity, and generates meaningful and effective design outcomes.

What we do

We use co-design to tap into expertise and lived experience. Through a combination of inclusive recruitment, collaborative design workshops, sketching, prototyping and inclusive research, we generate, validate, adapt or discard ideas.

We involve users across the design process, identifying and working through challenges together. This builds trust and an understanding of the lived experience.