These diagnoses can be difficult to receive, but our research highlights ways to help patients feel empowered to make positive changes to their lifestyle that help them better manage their conditions. Patient empowerment can help improve health outcomes as well as reducing the support patients need from the NHS, saving time and money.
Empowering patients to manage their own conditions is an important part of the NHS Long Term Plan. The moment of diagnosis and the time immediately following it is a critical moment of interaction between the patient and their healthcare team. It is an opportunity to set patients up with the best possible toolkit to make health-promoting changes.
Based on previous research experience, we know that there are significant differences in patients’ motivation and ability to make the changes needed to manage their health conditions. Recent thinking around health inequalities gives a good understanding of some of the underlying factors, but there is still a need to uncover what the NHS can practically do to help patients process diagnoses of long-term conditions and implement positive changes.
We need to consider practical, emotional and informational needs and to allow for these to differ between people.
What practical, emotional and informational support do people need when they’re diagnosed with a condition that requires them to make lifestyle changes?
Over a period of four months, we used video ethnography to understand the experiences of three people who had been diagnosed with chronic, non-life threatening conditions within the last six months. This approach makes no claim to statistical significance, rather it generates deep insight into individual experiences. It can often be used in parallel with wider market or health research where statistical significance is carefully considered.
Ethnographic research involves spending time with people as they go about their day to day lives to understand their experiences and behaviour. It focuses on a whole setting rather than an experience or service in isolation.
This real-world setting uncovers needs, experiences and perspectives that other approaches can miss. It allows us to observe and understand the day-to-day impacts of our participants’ conditions, and the mismatches between what they say and hope for and what they do.
Using video to capture ethnographic research data provides a richly detailed, relatable window into participants’ lives. The video outputs that can be produced using this method are a powerful way to tell stories, create impact and provoke change.
We selected this research method because we wanted to help people get closer to our participants; interpreting and sharing their thoughts, emotions and actions using images, sounds, and stories. We wanted to understand them as whole people.
We selected participants with a range of conditions, ages and socio-economic backgrounds. We met with each participant individually three times over the course of the research, culminating in a day spent with them as they went about their usual activities.
The participants all volunteered to be filmed in the hope that by sharing their experiences, this may improve others' experiences in future.
We’ve condensed our findings into a list of four principles:
The patients we spoke to who expected their diagnosis had very different experiences from the patient who didn’t.
Patients who expected to receive some sort of diagnosis were surrounded by experts who understood their condition and knew the next steps. They received an answer to a question that was worrying them. They praised the care they received and felt well-supported through the diagnosis process and afterwards.
James said: “Before I had the diagnosis, it was pretty horrible, life was pretty miserable… and once I got the diagnosis, [I thought] okay, that's a relief. It's not anything more hideous.”
By contrast, Isobel visited her ophthalmologist because of a problem with her eye. She received test results that indicated multiple sclerosis in a letter she didn’t fully understand and had to wait until a subsequent visit to the ophthalmologist to confirm her diagnosis. She had many questions that the ophthalmologist couldn’t answer, and faced a long wait to see a specialist after he referred her.
During this time she felt “in limbo,” and sought information from the internet. She says she’s lucky to have had the resources for a private consultation, but that her diagnosis experience has contributed to her needing to take time off from work for mental health reasons.
Isobel said: “I think I had a bit more of a, I don't want to say - traumatic is a strong word - but a worse diagnosis than my brother. And that's maybe why he's taken it a lot better than I have.” (Her brother was diagnosed with multiple sclerosis a month before she was.)
Isobel, 31, lives with her partner and works from home for a large financial services organisation. She was recently diagnosed with multiple sclerosis after seeing an ophthalmologist about a problem with her eye.
Here she talks about:
Our participants had received diagnoses which weren’t life-threatening. Because of this, they felt that they weren’t as entitled to a strong emotional response and put off seeking the support they needed until later, if they sought it at all.
Isobel said: “If I'd have given myself that time sooner, maybe I wouldn't have had so long off work … [but] when I got the diagnosis, nothing had changed with me. The fact that I was physically able still, I didn't feel I had the right to… what am I stopping for?”
Ada said: “It sounds like I'm complaining and I'm genuinely not because there are people that have got terrible conditions or, you know, life altering, affecting the time that they've got left on this world conditions. And I haven't got that.”
For Isobel, this led to what she describes as a mental breakdown, and to her having to take time off work. She has since sought private counselling. Ada and James both describe feelings of anger, frustration and sadness. Ada told us that she’s asked her GP for a mental health referral, and is waiting to see a counsellor. She feels that she hasn’t yet accepted her condition.
Accepting that things need to change is an important precursor to actually making those changes. Ada is aware that continuing to lift heavy things will make her condition worse, but she’s continuing to lift them because being capable and strong is an important part of her identity as a mother. Some patients need support finding a way to move past anger with the changes they need to make, to find a way to peacefully care for themselves.
Ada said: “I don’t want to keep asking them [to help with the housework], I want them to be children. And that's when I will kind of think, oh, I'll just bend over and I'll just pick that up. And that’s the things that I need to try and recognise [so I] don't keep doing, repeating that pattern, there's going to be another way of doing that.”
Information is positive and can give patients a sense of control over their condition. However, patients don’t know what they need to know. This led to our participants lacking important information about treatment pathways or medication side-effects, or over-consuming information about their condition. Both of these cause avoidable stress and anxiety.
Receiving well-timed, relevant information helped people know what to expect. They felt reassured about their treatment prospects and had hope for the future. They felt more included in their health journey and less like an observer.
James said: “So getting the diagnosis, and then being reassured by him that there's… maybe ten different things we can do before we do surgery, it gave me quite a lot of hope.”
James is 60, and lives with his wife. He runs a business from his home and from the office, and has two children and four grandchildren that he and his wife regularly look after. After two years of persistent chest infections, he was recently diagnosed with tracheobronchomalacia, a condition that affects his airways. He’s had to develop a ritual to manage his condition through trial and error.
Here, he talks about:
Even with support from experts, finding the right approach to manage a new condition is a process of trial and error. When people have the time, support and financial resources to work through the options, plus the resilience to bounce back from setbacks, they can find a routine that works for them, their life and their condition.
James said: "Because of the regime I've got now with the medication and the sleep machine, the C-PAP machine, I can do things now which I couldn't do before because I was too tired… also not getting the repeated chest infections, you know? Cause I do get early signs. I know when one's coming, you know, not having that is, it's just great.”
However, this is a challenging process which requires a good deal of resilience. Not all patients have those resources and some may need more help to make and sustain positive changes.
Ada is 47 and lives with her husband and four children. She’s a full-time carer for her family, and for an elderly family member who she visits twice a day. She was diagnosed with degenerative spondylolisthesis after visiting the GP for leg pain.
Here, she talks about:
This project was produced by the team at Mace & Menter: Kat Thackray, Filipa Costa, Kate Strudwick, Cécile Pujol, Kyle Morris and Saskia Evans.
Thank you to Taylor Mckenzie for generously sponsoring the participant recruitment.
Using film to share research insight is a powerful tool for influencing stakeholders and helping your organisation understand the people you serve. We can integrate film with our discovery work for more impact. Do contact us if you’d like to explore working in this way