On data scientists, assorted weirdos and empathy

After the election it became clear that Dominic Cummings would be playing a significant role in government working for Boris Johnson.

Cummings was campaign director for Vote Leave and has been working in and around government for the last 20 years.

He has a reputation for being a maverick and a disruptor, he’s written about transforming Britain into a “meritocratic technopolis“; and is a longstanding critic of the civil service which he wants to restructure.

Cummings is recruiting help. His job descriptions paint Number 10 as an innovative start-up ready to ‘fail harder’ rather than as one of the UK’s most established institutions whose decisions affect us all.

Exciting but slightly terrifying. This is the age we live in.

I’m encouraged by the fact that he quotes John Boyd: “People, ideas and machines — in that order” and the fact that he talks about “embedding evidence in the policy process” (though why wouldn’t you?!).

Nonetheless there’s a gap in Cummings’ approach around the more human side of government. There’s an emphasis on hard data science and technology but with little awareness of the value a human centred approach brings to policy or the civil servant experience.

The best projects I’ve worked on around government have combined data crunching with softer insight around behaviour and attitudes gathered through qualitative research. Evidence and empathy.

Government needs to understand the ‘whys’ as well as the ‘whats’ before making decisions that affect lives. Especially when, as Rachael Coldicutt points out, “all datasets are incomplete, all datasets are biased”.

Matt Jukes has written a more detailed analysis of Cummings thinking here.

I’ve written more about the value of a human centred approach on PublicTechnology.net

On data scientists, assorted weirdos and empathy

After the election it became clear that Dominic Cummings would be playing a significant role in government working for Boris Johnson.

Cummings was campaign director for Vote Leave and has been working in and around government for the last 20 years.

He has a reputation for being a maverick and a disruptor, he’s written about transforming Britain into a “meritocratic technopolis“; and is a longstanding critic of the civil service which he wants to restructure.

Cummings is recruiting help. His job descriptions paint Number 10 as an innovative start-up ready to ‘fail harder’ rather than as one of the UK’s most established institutions whose decisions affect us all.

Exciting but slightly terrifying. This is the age we live in.

I’m encouraged by the fact that he quotes John Boyd: “People, ideas and machines — in that order” and the fact that he talks about “embedding evidence in the policy process” (though why wouldn’t you?!).

Nonetheless there’s a gap in Cummings’ approach around the more human side of government. There’s an emphasis on hard data science and technology but with little awareness of the value a human centred approach brings to policy or the civil servant experience.

The best projects I’ve worked on around government have combined data crunching with softer insight around behaviour and attitudes gathered through qualitative research. Evidence and empathy.

Government needs to understand the ‘whys’ as well as the ‘whats’ before making decisions that affect lives. Especially when, as Rachael Coldicutt points out, “all datasets are incomplete, all datasets are biased”.

Matt Jukes has written a more detailed analysis of Cummings thinking here.

I’ve written more about the value of a human centred approach on PublicTechnology.net

Synopsis

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Author

Sam Menter
Managing director and founder
Sam founded Mace & Menter in 2013 and has grown a team of talented researchers and designers with a shared goal of creating better experiences. He's been working across service design and digital throughout his career and has delivered projects for NHS England, NHS Mid and South Essex, Public Health Wales, Macmillan, Breast Cancer Now as well as health-tech start-ups.

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